Email Best Practices : The Agency Prospective!
This webinar will look at e-mail best practices from an agency perspective. Barry Stamos shares how to benefit from an inside perspective of how todayís market leaders are leveraging e-mail best practices to achieve superior ROI. You will also learn how one company is using the e-mail channel to automate lead generation, qualification and follow-up to double online sales and revenue. Additionally, Barry will uncover the doís and doníts that range from strategic planning, opt-in list building, testing, analysis and reporting. Through this webinar Barry will provide dozens of proven solutions you can apply immediately to your business.
Barry is the principal of Acxiomís Integrated Marketing Strategy Team, where he excels in helping marketers advance their success. As a global e-business subject matter expert, Barry specializing in applying proven best practices online and offline to deliver immediate client value and superior ROI.
With more than 12 years of experience in Internet marketing programs, Barry has consulted over 100 of the Fortune 500 (clients across all sectors, markets and industries). Before joining Acxiom in 2008, Barry was CEO of The Luxury Index, Chief Strategist of Responsys and Founder & Chief Strategy Officer of INBOX Marketing (acquired by Responsys in 2006). Barry is a recognized thought leader, and acclaimed author and speaker, and has presented at more than 50 industry conferences including Internet Retailer, Shop.org, the Direct Marketing Association and Jupiter Research.
Barry holds an eBusiness Certification from the University of Southern California, Marshall Graduate School of Business, Bachelor of Science Degree in Corporate Communication at Ithaca College and was a Global Scholar of International Economics & Politics at Cambridge University.